Whisky is brown. Whisky media on the whole is brown. It is just not, well, very exciting and it should be. My aim is to deliver a whisky publication and website that is contemporary and appeals to the modern whisky drinker. People who are happy to buy outside of their comfort zone and who appreciate single cask bottles as much as those from the big distilleries. Those that appreciate whiskies from non-traditional areas as much as Scotland, USA and Japan.
Members of this club are not afraid to have a whiksy cocktail, experience new flavours and try distilleries from far away. They are thirsty for knowledge.